Visit Virginia

CONTEXT

This three-day photoshoot, led by Kyle LaFerriere, was a collaboration with Visit Virginia. The project followed four Models that acted as friends. The project aimed to craft a rich visual narrative designed to attract potential tourists to Wise County, Virginia.

APPROACH

The planning phase involved close coordination with the team at Visit Virginia to identify key sites and activities that highlight the region's Appalachian charm. Each day was carefully scheduled to capture the area's diverse offerings. There was an emphasis on the outdoor scene in Wise, Virginia. peaceful mountain vistas and sunrises, the natural waterfalls and The Natural Tunnel State Park were just a few of the many locations that were showcased.

RESULTS

Kyle assembled a skilled team of four to execute the vision. Tommy Penick served as director of photography for the video portion. Kyle acted as director and was in charge of all the still photography. All post-production was handled by Kyle and his team, delivering a polished visual story that reflects the essence of Wise, Virginia, as a destination.